What We Are About
That moment when an idea is ignited in your mind when your dreams and goals are planted in your soul, that is the moment when the CONCEPT of your future starts taking shape. The word CONCEPT is the base word for conception – the beginning of something. It is the fundamental building block of thoughts and beliefs
A CONCEPT is also the combination of elements in any design: how the foundations, the walls, and the windows of a building are working together to provide not only shelter but a structure to house families’ hopes, dreams and love; or a thriving business. The concept of a site map is to make sure the elements around a building, the direction of the sun, the soil, and the slope it is to be built on, are used in the best way possible to ensure efficient lighting, a safe foundation and the best views.
CONCEPT FINANCIAL SERVICES wants to partner with you to design the financial side of your best life. We are able, with years of experience, lots of knowledge and well-informed on the constantly changing legislative landscape to put all the elements together in a personal holistic financial plan for you.
Effective design concepts are based on discipline and not just some random elements put together, and that is why we use the most appropriate scientific and academic tools to design your financial, investment or retirement plans. However, the most spectacular concept or design will be worthless if the person(s) for whom it is planned cannot use it – we therefore put you at the centre of your financial plan.
Our Story
Financial advisers, like their clients, would also like to one day enjoy the fruits of their labour and take it a bit easier, do the things they never really had time for, to retire and sit on the ‘stoep’. But their challenge usually is to find another adviser who will honour the trusting relationships they have built with their clients over the years and afford them the same level of care they have given their clients. CONCEPT FINANCIAL SERVICES came about by doing just that: giving financial advisers the opportunity to retire by taking over the care of their clients.
But before they hand over their clients to Concept, they usually do a deep due diligence on the company: its financial health, the expertise of their advisors and its values and culture. Sometimes they even work in the company for a while to determine if Concept will be an appropriate business to hand their clients to.
In this manner Concept has acquired the following practises in recent years: JE Financial Consulting from the late Jan Kruger, Prosure from the late Lourette Beyleveld, Benita Viljoen and Marius Bresler Makelaardienste. In the same way, Concept recently acquired Saturn Consulting from the estate of Marius Wienekus in Roodepoort.
Our Team

Dries Bekker loves it when a plan comes together. He leverages his 20 years of experience in the financial services industry, together with his BJuris and LLB degrees, to consider all aspects, take a futuristic view, find the value drivers and then execute the plan in earnest. He thrives on challenges, so no financial planning problem is too big for him to tackle. He is passionate about strategy and execution, people development, financial solutions, and the design and positioning of innovative business structures and solutions.

Marius van der Ryst’s extensive educational history, which includes a BA in Political Sciences and a number of post-graduate qualifications, forms the backdrop to his determined and fair work ethic. He is driven by people development and has a keen interest in coaching and training. He firmly believes in building and fostering enduring relationships with his clients and is always excited about new ventures and exploring possibilities.

Ian Torlage believes that the future is ours to create. He has been involved in financial services for 37 years, and at the end of 2006 he was tasked with merging the Wealth region into the mainstream Sanlam Financial Advisers (SFA) structure. He served as Regional General Manager (RGM) on the SFA Board, leading Gauteng-based structures and receiving accolades as RGM of the year four times. He stepped down as RGM at the end of 2017 to pursue his dream of creating a forward-thinking distribution model along with like-minded senior colleagues. His passion is to grow and vest distribution structures, taking them to the next level.

Hesta has more than 40 years of experience in the financial services industry, 17 years of that as a financial adviser with a number of advisory firms. She has been a Practise Manager of Concept Financial Services since 2019. She is a Certified Financial Planner and a member of the Financial Planning Institute (FPI). Hesta is a specialist in helping people with the financial decisions they need to make in any of the transitions they encounter in life such as retirement, changing jobs, divorce or the death of a loved one.

Benita has been a Personal Assistant for a number of Sanlam Regional Managers since 2001. She moved across to Concept Wealth when it was founded in 2020 and is now the executive assistant to the management team of Concept Wealth as well as the Administrative Manager for Concept Financial Services.
What can we do for you?
Our main goal is to connect you with the best product to solve your financial needs. We want to make it easy for you to match your financial need with the appropriate product, so in instances where we cannot provide you with the product itself, we will connect you with our partners who will ensure your financial needs are met.
From making sure that your children will continue to be educated if you become disabled or are deceased, to helping you save for a good retirement and all the other events in between, Concept Financial Services connects you to the right people and products for the purpose.
- On the risk management side, we can connect you to long- and short-term product providers so that, if and when ‘life happens’, you are not financially ruined.
- On the saving and investment side, we can connect you to over 10 platforms and thousands of investment funds to help you save for your bucket list, your children’s education, your retirement and all other goals in-between.
- We provide assistance to you for saving in the most cost-effective or tax-efficient way for your circumstances.
- We can also help you take your money offshore – either permanently or for a specific duration.
- We assist employers so that they can offer their employees retirement savings and money to pay for their relatives’ or their own funerals.
- We help business owners with their ‘Business Will’ to ensure that their company survives their sickness, disability or death and that their legacy remains intact.
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What are our Credentials?
Concept Financial Services is registered with the Financial Services Conduct Authority (FSCA) — you can check us out on their website (fsca.co.za) by searching for FSP number 49913. We are part of Concept Wealth Holdings – a company which aims to provide wider financial services offering to the public – if you want to know more about them, their website is conceptwealth.co.za. Concept Financial Services complies with all other regulatory requirements, such as POPIA (Protection of Personal Information Act) and will ensure your information is treated with the utmost confidentiality. Our advisers have all the necessary qualifications to give you the most appropriate advice.